Serra do Japi, located in the Jundiaí urban agglomeration, in the state of São Paulo, Brazil, is an important remnant of the Atlantic Forest. It accounts for 7% of the biome's original forest remnants and is particularly renowned for its abundant water resources and rich biodiversity, encompassing a wide variety of plant and animal species.
Since 2022, the Intermunicipal Consortium of the Piracicaba, Capivari and Jundiaí River Basins (Consórcio PCJ), together with its partners and with sponsorship from Coca-Cola Brasil and Coca-Cola FEMSA Brasil, has been carrying out conservation activities across an area of 354 km². This area encompasses the Serra do Japi Biological Reserve (Rebio) and its designated heritage protection area, which covers four surrounding municipalities: Jundiaí, Cabreúva, Cajamar and Pirapora do Bom Jesus.
The project, entitled “Olhos da Serra” (Eyes of the Mountain Range), is currently in its third implementation phase, which comprises activities across six areas:
Forest fire prevention and control
Second phase · 25,000 hectares
During the project's second phase, satellite-based monitoring and forest fire prevention and control activities were implemented across 25,000 hectares through the Suindara System. The platform sends georeferenced alerts identifying potential fire outbreaks to designated strategic users.
2025–2026 · Artificial Intelligence
As part of its continuous improvement efforts, a new tool, the Pantera System, developed by Umgrauemeio, was introduced in 2025 and 2026 to support forest fire prevention and control. Equipped with Artificial Intelligence, the system can detect fire outbreaks more rapidly. Automatic alerts are sent to previously registered users, including members of the Municipal Guard's Forest Division.
450,000
An estimated 450,000 people have benefited from the activities carried out under the Olhos da Serra Project to date. This is because the water originating in the region contributes to the Jundiaí River and the Piraí Stream, water sources that supply surface water abstraction systems in municipalities within the PCJ Basins, including Cabreúva, Indaiatuba, Itupeva and Jundiaí.
Consórcio PCJ submitted its commitments to the Water Action Agenda at the 2023 Conference (Consórcio PCJ's commitments towards sustainable water management).
The document, entitled Consórcio PCJ's Commitments to Sustainable Water Management, is based on an earlier publication, Water Sustainability Goals (Metas da Sustentabilidade Hídrica), developed in 2015 with the aim of strengthening water resilience across the PCJ Basins.
